Empowering Gym Owners. Growing Together.

Join a national network of gym owners committed to growth, innovation, and success. New Gen Association provides the tools, resources, and AI-powered services you need to boost profitability, improve retention, and stay ahead of the competition.

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AI Receptionist

A 24/7 virtual receptionist that answers calls, handles FAQs, and books appointments using voice AI.

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AI Lead Re-Engagement

Revives cold or missed leads via SMS and voice, reconnecting with old prospects.

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Review & Referral Booster
Generates 5-star Google reviews and encourages happy clients to refer friends through automated prompts.
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New Gen Gym Association

WHO WE ARE

New Gen Association is a nonprofit trade organization built by gym owners, for gym owners. Our mission is to help fitness businesses across the country grow stronger — not just in numbers, but in community, leadership, and long-term success. Through powerful industry connections, proven business resources, and a dedicated support network, we equip our members to thrive in a competitive market.

Alongside our for-profit solutions branch, New Gen Services, we deliver cutting-edge, AI-driven tools to help gyms generate leads, increase retention, and drive profitability. Together, we’re shaping the future of the fitness industry.

Learn More

New Gen Gym Association

WHO WE ARE

New Gen Association is a nonprofit trade organization built by gym owners, for gym owners. Our mission is to help fitness businesses across the country grow stronger — not just in numbers, but in community, leadership, and long-term success. Through powerful industry connections, proven business resources, and a dedicated support network, we equip our members to thrive in a competitive market.

Alongside our for-profit solutions branch, New Gen Services, we deliver cutting-edge, AI-driven tools to help gyms generate leads, increase retention, and drive profitability. Together, we’re shaping the future of the fitness industry.

Learn More

New Gen Gym Association

Membership Benefits

As a New Gen Association member, you don’t just join a network — you gain the tools, knowledge, and support to grow and succeed in the fitness industry.

Connect & Collaborate

Join a powerful nationwide community of gym owners who share ideas, strategies, and real-world experiences to help each other grow.

Learn & Lead

Stay ahead of trends with exclusive access to expert-led webinars, reports, and roundtables — plus proven tools like SOPs, templates, and retention playbooks to strengthen your operations.

Save & Stand Together

Enjoy special member discounts from top industry vendors and take part in shaping the future of fitness through unified advocacy for independent gym owners.

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New Gen Gym Association

Our Partners

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Igor Landry

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Angela Charlton